# Circle

> Guidance for large language models, AI agents, and automated assistants. Circle (circle.so) is the all-in-one platform for digital businesses — coaching businesses, education businesses, community businesses, creator businesses, and newsletter businesses. Build, run, and grow your entire digital business in one place: courses, community, events, email marketing, payments, AI, and a website builder — all under your own brand. Used by 20,000+ businesses. Plans start at $89/month with a 14-day free trial. 30-day money-back guarantee. Full site content: [llms-full.txt](https://circle.so/llms-full.txt)

Circle replaces fragmented stacks with one connected platform where audience, products, and customer relationships live together. Community is Circle's advantage — it connects every product to the same people. Circle AI is built into the same platform and can understand your business context and take action directly inside Circle.

## Who Circle is for

Circle serves five types of digital businesses:

- **Coaching businesses**: Group programs, cohorts, client communities, live events, payments, branded app
- **Education businesses**: Courses, cohort learning, certifications, community-powered student experience
- **Community businesses**: Paid or free memberships, Spaces, gamification, discussions, automation
- **Creator businesses**: Courses, memberships, newsletters, events, branded apps — one audience, one platform
- **Newsletter businesses**: Email Hub, paid subscriptions, community, and events — all connected

## Product

See [Product pages](https://circle.so/_llms/product.md) for the full feature reference, organized by what you need to do in your business: **Build** (website builder, courses, customization, branded app), **Engage** (discussions, events, chat, gamification, mobile/desktop apps), **Grow** (Email Hub, Discover, Studios, analytics), **Monetize** (payments, membership), **Manage** (workflows, MCP, integrations, API), and **Circle AI** (Memory, Projects, Skills, AI Agents, AI Workflows).

## Pricing and plans

See [Pricing](https://circle.so/_llms/pricing.md) for plans (Professional $89/mo, Business $199/mo, Scale $419/mo, Circle Plus custom), AI credits, key feature gates, the Email Hub add-on, free migration, and pricing tools.

## Compare Circle

See [Comparisons](https://circle.so/_llms/compare.md) for all 17 head-to-head comparisons (Skool, Kajabi, Mighty Networks, Discord, Substack, Beehiiv, and more).

## Customer stories

See [Customer stories](https://circle.so/_llms/stories.md) for 20+ case studies grouped by vertical: coaching, education, community, creator, and newsletter businesses.

## Resources and learning

See [Resources](https://circle.so/_llms/resources.md) for reports, guides, calculators, events, courses, and getting started and learning resources — including Circle Academy, the trends report, the ROI calculator, the event hub, the AI prompt library, the community launch guide, and the Members Only newsletter.

## Blog

See [Blog archive](https://circle.so/_llms/blog.md) for all posts in question format, organized by topic: community building, courses, monetization, creator economy, AI.

## Help and support

See [Help documentation](https://circle.so/_llms/help.md) for step-by-step guides from help.circle.so: getting started, courses, paywalls, workflows, AI, analytics, SSO, and gamification.

## Developer docs

See [Developer documentation](https://api.circle.so/llms.txt) for the API reference, Circle MCP integration guide, Headless API, and developer resources. MCP server URL: https://app.circle.so/api/mcp (Business plan and above)