How SELL IT by Ryan Serhant Grew 15x on Circle

SELL IT by Ryan Serhant outgrew a course platform and a patchwork of tools. After moving to Circle, it saw engagement rise 10x and active users rise 15x within 90 days, then raised membership pricing 8x.

"We moved from Thinkific to Circle, and we increased membership pricing by 8x because the experience and value proposition became that much stronger."— Drew Applebaum, Community Manager, SELL IT by Ryan Serhant

Before

Courses were only one piece of the puzzle

SELL IT is the sales training and community platform from Ryan Serhant, the New York real estate broker and founder of SERHANT., known for Bravo’s Million Dollar Listing New York and Netflix’s Owning Manhattan. It teaches entrepreneurs in any industry how he sells. Before Circle, SELL IT ran its courses on Thinkific.

"Thinkific solved one piece of the puzzle for us: courses."

What the team was building was much bigger than a course library. Around the courses sat two Facebook communities, Slack, WooCommerce, ClickFunnels, HubSpot, AddEvent, Google Analytics, and Zoom, with a tech team working to stitch it all together.

Before and after diagram showing scattered app icons consolidating into one tool, illustrating app consolidation benefits

Challenge

A stitched-together stack that kept breaking

Every added tool made the whole harder to run. Members felt it too, moving between places that did not talk to each other.

"It got endlessly complicated. Things broke. The experience felt fragmented. And our users felt that friction."

The team wanted one place where learning, community, events, payments, communication, and engagement could work together. Thinkific could not give them that.

Solution

One connected home on Circle

SELL IT moved to Circle to create one connected ecosystem members could reach wherever they were. Courses, community, events, conversations, and resources now sit together instead of across a dozen logins.

The team also got closer to its own data. Circle analytics, Circle AI, and a Claude MCP connection let them see how members behave, what is working, and where the opportunities are.

"For the first time, we feel like we’re operating ahead of the curve instead of constantly catching up"

Transformation

Moving faster, with better data

Three stat cards showing 10x engagement, 15x active users, and 8x pricing growth within 90 days, highlighting rapid membership growth results

The change showed up quickly. Inside 90 days, engagement was up 10x and active users were up 15x. A stronger experience made a stronger offer, and SELL IT raised membership pricing 8x.

Internally, a much leaner team can now build, test, learn, and move faster. The insights from Circle analytics, Circle AI, and Claude are shaping the next 12 months of the business.

Advice for creators on the fence

It’s worth the investment

It’s worth the investment. The learning curve is small, but the upside is massive. Circle gives you a powerful engine for community, content, events, engagement, and growth, all in one place.

And the platform keeps getting better. The team listens, ships fast, and is clearly building with creators in mind.

If you’re thinking about where your community needs to be for the next few stages of growth, don’t overthink it.

Go for it.

Drew Applebaum, Community Manager, SELL IT by Ryan Serhant